The Cold Start Protocol · Digital eBook

You want to. You know how.You still can't begin.

That gap has a mechanism, and it isn't discipline. Start Badly is a 65-page field guide to task paralysis - what's physically happening, and the 90-second protocol that gets you moving.

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Start Badly - The Cold Start Protocol
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Tick the ones you've lived.

Not a diagnostic. Just a way to find out whether this book is describing you or someone else.

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Why the last eleven systems died

Every planner you bought charged a tax you couldn't pay.

Capturing, tagging, sorting, rescheduling, clearing the overdue pile - every one of those is an executive-function task. The system spends the exact resource it was supposed to protect. Then it shows you the shortfall in red.

Day 1–3

Euphoria

It's new, so it works. Novelty is doing the lifting, not the method. You colour things in and think you've finally solved it.

Day 4–7

Decay

Novelty wears off. The system still demands maintenance but stops giving anything back.

Day 8

One missed day

A bad night, an unexpected demand, a low-capacity Tuesday. Nothing dramatic.

Day 9

It becomes evidence

You open it and see three red overdue items. The tool is now a record of failure, so you stop opening it.

A desk mid-task, laptop open
The gap this book is about

Two hours in front of a task you want to do, know how to do, and cannot begin.

What this is instead

There is nothing here to keep up with.

The reason this works isn't a better method. It's the absence of maintenance. You can ignore this book for four months and it costs exactly the same to come back to.

Every system you've tried
  • Setup before it does anything
  • Daily input to stay accurate
  • Overdue items pile up in red
  • Streaks that break and stay broken
  • Assumes every day has the same capacity
  • A monthly fee for lessons that repeat
Start Badly
  • Open it and use it. No configuration
  • Nothing to update, ever
  • Nothing accumulates while you're away
  • No streak exists, so none can break
  • Built around capacity that varies daily
  • One payment. Yours permanently
What's inside

Twenty short chapters. Four parts.

Written to be opened badly - at 2pm on a Wednesday, three hours into a freeze. Short chapters, no preamble, and the protocol works without reading the theory first.

Part One

The Mechanism

Why starting is physically hard, and why it isn't a character problem.

01The wall is real
02Interest, not importance
03The maintenance tax
04Cognitive splay
05Now and Not Now
06The shame spiral
Part Two

The Protocols

Seven ways to open the gate. Each runs at low capacity, because that's when you need it.

07The 90-second cold start
08The friction audit
09The ugly first draft
10Borrowed structure
11Dopamine bridges
12The two-minute door
13Somatic interrupts
Part Three

Capacity

Working with a system that gives you a different amount of fuel every day.

14The capacity dial
15Low-capacity menus
16Re-entry
Part Four

Applied

The four places this shows up most, and what to do in each.

17Work
18Home
19The tax you keep paying
20The people around you
Included free

Five printable tools, worth $76.

Designed to be printed and left where you can see them - because if you can't see it, on a bad day it doesn't exist.

Bonus 01 · $19 $0

The Emergency Card

The 90-second protocol on one page, with a tear-off pocket version. For when you can't read anything longer.

Bonus 02 · $17 $0

The Friction Audit

Find the small gates stacked in front of a task you keep failing to start, and remove them permanently.

Bonus 03 · $15 $0

Capacity Dial Cards

Three modes for three kinds of day, plus a blank low-capacity menu to fill in while you're functional.

Bonus 04 · $13 $0

Dopamine Bridge Builder

Test twelve bridges, keep the ones that work, and write the list you'll need when you can't think of options.

Bonus 05 · $12 $0

The Re-Entry Ramp

Five steps back after you've dropped everything for a month. No backlog to clear, no explaining required.

The five printed tools on a desk

Total value: $105 - yours for $29.

Before you buy

This isn't for everyone.

It's for you if

  • You can work brilliantly on the right task and not at all on the wrong one
  • You've abandoned more systems than you can count
  • The problem is starting, not finishing
  • You want the mechanism, not encouragement

It's not for you if

  • You want a schedule, a template, or an app
  • You're looking for motivation or mindset work
  • You want clinical treatment - that's a conversation with a doctor
  • You already start things fine and want to optimise output
Why this exists

Written from the inside.

This book wasn't assembled from productivity blogs. It came out of years of the specific experience it describes - the eleven-hour deadline sprint, the planner abandoned on day nine, the email left unanswered for a fortnight while it got heavier.

What changed things wasn't a better system. It was understanding that the wall is a threat response, not a character defect, and that the way through it is physical and small rather than motivational and large.

Everything in here has been used on the days it was hardest to use anything.

If a technique needs you to already be functional, it isn't in this book.

Questions

The ones worth asking.

Because most of them assume you initiate on importance - decide something matters, then do it. If that worked for you, it would have worked by now. This book starts from a different premise: that your nervous system initiates on interest, novelty, challenge, urgency and passion, and that a task carrying none of those triggers a threat response rather than a to-do. Everything in it follows from that.
No. Difficulty starting things sits on a spectrum, and plenty of people who'll never meet clinical criteria still freeze in front of a task they want to do. The book is behavioural and environmental - it isn't diagnostic, and it doesn't require you to identify as anything in particular.
You will, periodically. That's expected and there's a chapter about it. What the book optimises isn't preventing the collapse - nothing prevents it - but making the return cheap. Right now getting back after dropping everything for a month probably feels enormous. The point is to make it cost three items and two minutes.
The opposite, deliberately. There's nothing to set up, nothing to maintain, no streak, and no backlog that grows while you're not looking. That's the whole design - the maintenance requirement is what killed every system you tried before.
It isn't better at everything - an app can nudge you, and this can't. But most apps are elaborate task capture, and capture was never your problem. You know what needs doing. This is about the gap between knowing and beginning, and no amount of tagging closes that gap. One payment, no renewal, nothing to cancel.
Instantly, and yes. The moment your payment clears you get a download link for a standard PDF that opens on any phone, tablet, laptop or e-reader. The five bonus tools are included in the same file and also as separate printable PDFs.
Start Badly - The Cold Start Protocol
Get your copy

Start Badly

$29 $59 Save 51%
The complete 65-page field guide, 20 chapters
The Emergency Card - the protocol on one page
The Friction Audit worksheet
Capacity Dial Cards + low-capacity menu
Dopamine Bridge Builder
The Re-Entry Ramp
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24-hour guarantee

If it isn't right for you, email us within 24 hours for a full refund. No questions asked.

The task is still sitting there.

It has been for a while. Ninety seconds from now it could be started - badly, incompletely, two minutes' worth. That's still further than it's moved all week.

Get my copy - $29
Get my copy - $29
Look inside · Start Badly
Chapter 1 - The wall is real, page 1
Chapter 1 - The wall is real, page 2
Chapter 1 - The wall is real, page 3
Chapter 2 - Interest, not importance, opening

"Read that again, because it explains most of your life" - that's where the preview cuts off. Chapters 3 through 20 are on the other side of this button.

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